Programmatic Advertising 101: A Beginner’s Guide
The enforcement of the General Data Protection Regulation (GDPR) last month may have caused such a whirlwind shift in Europe as it is a European Union regulation on data protection which practically touches every aspect of data but, marketers in the Asia-Pacific region are on the verge to tap into the potential of programmatic advertising and many are working on new approaches and solutions that would use the GDPR as a reference and precautions. How does the GDPR even relate to programmatic advertising? Have you even heard about programmatic advertising? Over the years, the processes and methods of carrying out advertisements have evolved. We’ve seen improvements from the traditional advert method of billboards, newspapers, posters, to the use of TV and radio. Then to the digital & internet age we are in today — where ads are on the web and across different devices reaching about 4 billion internet users through estimated 47 billion webpages. The pursui...